Elopak, a supplier of paper-based packaging solutions for liquid food, has launched aseptic Pure-Pak cartons made with natural brown board.
The new carbon neutral Pure-Pak cartons have one less layer than the company’s gable top carton, which was introduced in 2017. The new cartons retain the natural brown color of the wood fibers, giving a visible fiber structure.
Elopak said the new structure results in reduced carbon footprint and decreased weight, offering a naturally different, sustainable and authentic package that meets demands from increasing trends in ethical, ecological and organic products.
The new Pure-Pak cartons, which are available in 1 liter, 750ml and 500ml sizes, run on the E-PS120A aseptic filling machine.
Elopak director of environment Marianne Groven said the natural brown board is an example of the company’s continuous focus on developing and offering products with an improved environmental profile.
Groven said: “With this latest launch Elopak is expanding its portfolio, enabling added value UHT milk and ambient juice products, plus new emerging aseptic markets, in order to be sustainable, authentic and naturally different.”
Elopak project leader Johanne Ramdal added: “Our objective was to transfer the success in the fresh market to new sectors with the technical and commercial release of natural brown board aseptic.
“The most important part for this latest development was to achieve the same natural feel and printing capabilities as the fresh carton, to enable our aseptic customers to maximize the branding and stand out possibilities in ever changing markets.”
Elopak, which is based in Norway, is wholly owned by Norway’s privately-owned industrial group, the Ferd Group.
In June 2018, Elopak said it was the first company to hit one billion mark for 100% renewable cartons.
The company’s cartons offered with renewable polyethylene (PE), help ensure resources for future generations. They use a renewable feedstock rather than a fossil one, significantly reduces the carbon footprint of the cartons.
Last year, the Elopak further enhanced its renewable offering by introducing new feedstocks for renewable PE.