Eight global brands such as Campbell Soup Company, Church & Dwight, Henkel, Nestlé Waters North America, RB and Unilever have joined How2Recycle label program, in a bid to educate consumers on recycling of products.
How2Recycle is a project of the Sustainable Packaging Coalition, a membership-based group that gathers business, educational institutions, and government agencies to educate on packaging sustainability and develop better packaging solutions.
How2Recycle can be featured on various product and packaging types, including beverages, toys, baby products, pet care products, baking supplies, condiments and others.
The program includes around 60 brandowner members, which have sales revenue of about $295bn in North America.
Walmart is applying How2Recycle label to its private label packaging to educate consumers on recycling.
Nestlé Waters North America, which produces bottled waters and beverages such as Spring, Deer Park and Nestlé Pure Life, intends to use How2Recycle label on products in stores across North America
Other brands such as Henkel, Church & Dwight, Unilever and RB will also use How2Recycle label on their products in stores across North America.
Henkel produces brands such as Dial, Persil and Schwarzkopf, while Church & Dwight produces brands such as Arm & Hammer, Nair, Orajel.
Unilever produces brand such as Degree, Hellmann’s and Dove, while RB produces brands such as Lysol, Durex and Air Wick.
Campbell Soup Company and Ocean Spray Cranberries have also joined the program to support recycling of products.
Campbell Soup produces a range of soups and meals, while Ocean Spray produces cranberry and grapefruit juices and others.
How2Recycle program leader Kelly Cramer said: “Accurate on-package recycling labels such as the How2Recycle label are critical in helping consumers know how to recycle more, and better.
“Thanks to their leadership in sustainability, more packaging will get recycled to help make the future of the recycling system resilient.”