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drupacube: spotlight on innovative printed products

For the time ever, drupa 2008 will provide a special infotainment programme aimed at attracting print buyers to this mega event.

“Our aim is to persuade those print buyers to visit drupa who are less interested in technology and whose primary focus is on identifying new marketing approaches. At the same time, we want to drive home that print-based communications are a cutting-edge, entertaining, creative and efficient way of conveying information,” says drupa project director Manuel Mataré

Messe Düsseldorf plans to construct a temporary cube-shaped enclosure at the Rhine embankment in the CCD to cater to this new undertaking. The south parking lot will be the site of workshops and symposia during the day while in the evenings, it will turn into a stylish venue for events.

Drupacube will cover a diverse range of topics through symposia and workshops. Each day, including the party after hours, will be dedicated to a specific motto. The following focal themes for individual days have been planned as follows:

May 29, 2008: Direct advertising/freesheet day

May 30, 2008: Newspaper day

June 2, 2008: Magazine day

June 3, 2008: Corporate publishing day

June 4, 2008: Dialogue marketing day

June 5, 2008: Catalogue day

June 6, 2008: Media production day

June 9, 2008: Packaging/brand protection day

June 10, 2008: Large-format print day

“The half-day symposia won’t concentrate exclusively on new technological options for print production. Instead, this information will be provided in the afternoons on the drupa walkabouts. Mornings in the drupacube will be the time when print buyers can find answers to the questions that come up again and again in their daily work,” says Ralph Scholz who is responsible for drupacube.

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Drupa 2008