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Digimarc Barcode to be showcased at retail exhibition in Japan

Digimarc, inventor of the intuitive computing Platform featuring Digimarc Barcode, will be exhibiting at RetailTech Japan, one of the largest trade shows in the region.

Digimarc (booth RT1653) will exhibit its interactive packaging, thermal labels and mobile engagement solutions that improve operational efficiencies, make checkout easier and promote customer engagement.

 Digimarc's attendance at RetailTech Japan demonstrates its growing activity in the Japanese market.

The company recently announced the hire of production printing executive Tetsuro "Ted" Takahashi and the opening of a new office in Tokyo.

Additionally, a study group consisting of industry-leading Japanese companies has been conducting research on the implementation and impact of Digimarc Barcode in the Japanese marketplace. Several members of the study group will be demonstrating Digimarc Barcode at their respective booths.

The event will take place between 6 March and 9 March at Tokyo International Exhibition Center in Tokyo, Japan.

Several members of Digimarc's executive team will be in attendance, including Takahashi, country director, Japan, and Heidi Dethloff, vice president of marketing.

Digimarc is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images, and audio.

Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents.