The design department of Smurfit Kappa in Herzberg, Germany, was recently presented with an interesting challenge, when asked to optimise the existing transport packaging for premium hair care products – without changing any part of the construction.
To offer the best solution, the product designer at Smurfit Kappa went against convention and rotated the direction of the corrugations on the E-corrugated board. The twisted arrangement of the cuts on the punching sheet resulted in a considerable improvement in the layout.
The result was customer savings of 20% in the packaging, while the improved technical characteristics of the diagonal corrugation achieved a roughly 13% higher BCT value (stacking compressing resistance, measured by a Box Compression Test). This also meant that the machine operation could be improved – with the improved flatness and uniform bending resistance of the grooves, the blanks are cut more smoothly and processed faster.
This packaging was recognised at the Smurfit Kappa Innovation Awards, winning in the industrial category.
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