Brother International's subsidiary Brother Mobile Solutions (BMS) is expanding its alliance with Datalogic to focus on efficient new labeling solutions.
The two companies will market their mobile scan and print products to meet a growing demand for solutions that increase efficiency and help reduce the cost of labeling in retail, warehouse, medical and other evolving industries.
BMS and Datalogic have established a solid track record of developing turnkey scan and print labeling solutions that are currently delivering value at many points along the supply chain.
This expanded alliance will first address high-growth, evolving segments such as convenience and grocery as they take on fresh food prep initiatives, apparel chains challenged with rapid price changes, and fast-moving retail warehouse operations.
Brother Mobile Solutions sales vice president Greg O’Connell said: “Convenience store and grocery represent several segments that are changing rapidly with competition on every front – and our QuickDeploy Labeling Kits are but one example of how we support chains as they introduce fresh food and unique new product assortments.
“The solutions we have co-developed with Datalogic answer the call for professional new labeling solutions in retail, healthcare, convenience, warehouse and beyond. Brother’s premier portfolio of mobile printers combined with Datalogic’s world-class barcode scanners are delivering mobile labeling solutions that are cost attractive, really simple to implement, and deliver immediate benefits.”
Datalogic North America regional sales director Stuart Britland said: “As a market leader in auto ID, Datalogic is thrilled to expand its alliance with a printing giant like Brother.
“ In retail particularly, the name of the game is efficiency, and we know from our close connection with customers that printing and scanning solutions are most effective for retailers when they are paired together. Our dual solution delivers measurable efficiency out of the box.
“When correct SKUs or price information are accurately tracked at the point of the sale, customers are satisfied and retailers can boost revenues. Everybody wins!”
BMS and Datalogic have debuted a number of scan and print labeling solutions, and BMS will demonstrate QuickDeploy Labeling Kits at NRF 2019, Retail’s Big Show in mid-January. Currently deployed solutions include:
Fresh food on-demand labeling
Fast price/shelf and markdown labeling
Instant pallet labels for retail warehouse
Scan & print solutions from BMS and Datalogic enable users to get up and running without the need to integrate into a WMS, ERP or a store’s POS system. This approach can minimize and often eliminate the need for costly and time-consuming software development. The database in the printer reduces risk associated with using wireless networks to access a centralized database. In some cases, the combined printer/scanner solution can eliminate the need for a hand-held terminal altogether.
Current end users have found the technology serves their need for low cost permanent labeling solutions and for rapid project prototyping or testing. In all cases, implementation is fast, efficient and cost effective.
Source: Company Press Release