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Datalase new EU & USA Patent for Coding Panel Colour Change Technology

European and US Coding Panel Patent Granted for Datalase’s Colour Change Technology

PRESS RELEASE JUNE 9 2014

European and US Coding Panel Patent Granted for Datalase’s Colour Change Technology

Datalase announces further granted patent for its’ coding and marking technology.

The patent covers the use of lasers to create a black barcode on a substrate that comprises of a patch of colour change coating:- irrespective of the chemistry of the colour change material and the type of laser system employed.

Barcodes are widely used to digitally record and store data on the nature and movement of goods and are becoming increasingly important for cross-media applications and driving brand owner-consumer interaction.

Laser coding solutions based on datalase colour-change materials are particularly advantageous for barcode printing, generating consistently high quality machine readable codes on virtually any substrate, unlike other variable printing solutions, such as inkjet, thermal transfer and direct thermal printing.

The high resolution and exceptional ‘edge contrast’ and ‘symbol contrast’ achieved when laser coding with Datalase, enables high grade linear barcodes, 2D data matrix and QR codes to be produced.

"This is a significant addition to our IP portfolio, providing overarching protection for our current and future business and further strengthening our position as market leaders ", Chris Wyres CEO, Datalase.

ENDS

For more information please visit www.datalase.com"

Editorial Contact:-

Michelle Hewitt

mhewitt@datalase.com

07979 344833