Crown Aerosols and Specialty Packaging Europe is set to showcase a range of solutions for the promotional and gift packaging markets at this year's Pack & Gift exhibition in France.
The event will take place between 21 and 22 June in Paris.
At the event, the company will present various products ranging from different shapes and sizes to a variety of decorative finishes, which will enable brands to provide enhanced shelf appeal for the products.
According to the company, metal as a packaging material is ideal for promotional and gift products.
The metal can be turned into different shapes ranging from square and rectangular to octagonal and irregular shapes, enabling to provide creative designs for the products.
Crown’s catalogue of decorative options will allow brands to provide effective packaging for the products.
The company is providing fluorescent varnishes in seven different colors, which will allow to enhance the appeal of the package.
Crown will help brands to create collectible and limited edition applications for the products, in addition to creating original packaging that enables brands to directly interact with end users.
The firm will also provide product, graphic design and consultancy services for the individual customers ranging from design and decoration to shape, prototyping and logistics.
Crown Aerosols & Specialty Packaging Europe marketing director Veronique Curulla said: “Metal is an increasingly trendy packaging format, and we see it being used extensively in this sector due to its premium look and feel.
“Consumers want to feel that gift and promotional items are more than just a gimmick, and when all of the elements that make metal such a versatile material are combined, there is little chance of that oversight being made.”
Through its subsidiaries, Crown supplies packaging products to consumer marketing companies across the globe.