Crown Bevcan Europe & Middle East, a subsidiary of Crown Holdings, has introduced its CrownConnect technology in conjunction with FACT beverage cans.
Each can will be marked with a 2D unique scannable code, making FACT beverage cans to have a unique digital identity.
Crown has collaborated with tech-savvy entrepreneur Olly Bolton to introduce blockchain platform, Almond, which enables consumers to scan a unique hidden product code and rewards them by unlocking tokens that are redeemable for cash.
Almond founder Bolton said: “The Almond app will allow users to interact with brands in a new completely way, directly reaping the rewards of their use of the app and pledging their allegiance to brands based on the way they approach transparency and their supply chain.”
CrownConnect technology offers the 2D codes below the tab of the beverage can that facilitates the engagement between consumer and brand, via scanning application.
The platform, which has been developed in collaboration with IoT company EVRYTHNG, enables to generate rewards and offers based on previous purchases.
Based on the habits of customers and the products they buy, the platform will help to offer discounts and rewards for them.
Almond-enabled cans of FACT Water will be marketed to customers in the UK and selected European countries from the end of this month.
Crown marketing and business development director Matt Twiss said: “The Internet of Things, and specifically blockchain technologies, will continue to drive the way brands interact with consumers and Almond is a very exciting step into this area for the beverage industry.
“CrownConnect technology has been designed specifically to facilitate this level of interaction between brand and consumer and we are proud to be working with innovators such as Olly Bolton and EVRYTHNG to make beverage packaging more interactive and value-added than ever.”
Through its subsidiaries, Crown Holdings provides packaging products to consumer marketing companies across the globe.