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Cost-effective appeal

National Flexible has used it expertise to help South Yorkshire-based Crown Brand Noodles modernise the packaging of its range of noodles, which are supplied to wholesalers, the catering trade and retailers.

The brief was simple: Crown Brand required maximum shelf appeal at a cost-effective price; National Flexible’s graphic designer Joanne Bryce therefore devised a series of packs, flexo printed in four colours on laminated polypropylene film, which give the different noodles their own identity while keeping plate changes to a minimum.

Crown Brand adds: “Clever design of graphics for the film and good use of colours give the packs instant shelf appeal, while the print layout is extremely economical.”