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CORRUGATED PACKAGING PROVIDES THE CREATIVE ENERGY FOR INNOVATIVE NEW FITNESS PRODUCTS

CORRUGATED PACKAGING PROVIDES THE CREATIVE ENERGY FOR INNOVATIVE NEW FITNESS PRODUCTS

23rd June 2014 – Press Release

CORRUGATED PACKAGING PROVIDES THE CREATIVE ENERGY FOR INNOVATIVE NEW FITNESS PRODUCTS

Innovative new products require creative packaging that protects in transit and helps the item stand out on supermarket shelves – reasons why a leading manufacturer of sports and energy supplements adopted corrugated packaging solutions, for the launch of its new products aimed at the fitness market.

Sport Nutrition contract manufacturer Nutrition Works has chosen multi-functional corrugated shelf ready packaging (SRP) for sachets of its preservative-free ‘Push Energy’ gels and ‘Full & Slim’ gels – highly-effective, results-focused drinks for the sports nutrition, weight management and health industries.

The colourful corrugated SRP designed for Push gels is not only a powerful marketing tool but also incorporates perforations for easy opening to give store managers what they want: packaging that can go straight on the shelf with the minimum of fuss, typically in less than 20 seconds, cutting handling costs and waste.

Nutrition Works’ weight management supplement is Full & Slim, offered in grapefruit, orange mango and passion fruit flavours. Batches of these gels are supplied in a colourful, corrugated SRP format that provides ideal presentation for the product and is made from fine fluting that offers maximum strength with improved space efficiency.

Corrugated SRP helps streamline logistics operations and brings environmental advantages for the retail sector through its recyclability, while its flat printable sides make the material ideal for displaying all the dietary information that health-conscious consumers need to make an informed choice.

The decision by Nutrition Works to choose corrugated for its state-of-the-art energy supplements is a testament to the advantages that using corrugated packaging can provide, says the Confederation of Paper Industries (CPI).

CPI’s Director of Packaging Affairs, Andy Barnetson, said: "Flexibility and innovation are the cornerstones of the Corrugated Industry, hence its philosophy that one size does not fit all. We’re delighted that the sports energy drinks market is realising that corrugated can supply high quality, precise, bespoke SRP solutions."

Both products have been promoted in the national media, with Boots having exclusivity for a period of time. Nutrition Works director, Adrian Short, said: "We work hand-in-hand with household name manufacturers and retailers to design and develop these nutrition and energy boosting products, and needed to ensure that they stand out on the shelf.

"We are passionate about designing and supplying great products and that goes for the packaging as well. Corrugated delivered the best SRP solution for the energy gels because of its dynamic presentation qualities and easy to open format."

Through innovative thinking, coupled with investing millions of pounds in printing and die-cutting technology, the Corrugated Industry is meeting the challenges set by retailers, in both logistics and marketing terms, by designing exceptional packaging that can protect and promote products like energy boosting drinks.

END

– The Confederation of Paper Industries (CPI) aims to unify the UK’s Paper-based Industries with a single purpose in promoting paper’s intrinsic value as a renewable and sustainable fibre-based material, enhancing its competitiveness through seeking to reduce legislative and regulatory impacts and in spreading best practice.
– CPI represents the supply chain for paper, comprising recovered paper merchants, paper and board manufacturers and converters, corrugated packaging producers and makers of soft tissue papers.
– CPI represents 68 Member companies from an industry with an aggregate annual turnover of £6.5 billion, 25,000 direct and more than 100,000 indirect employees.
– The paper industry is a relatively small user of wood; only around 11% of the wood extracted from the world’s forests is used in paper and pulp production.
– Of the fibres used to make paper in the UK, over 70% comes from paper collected for recycling by households and businesses. The rest comes mainly from virgin wood fibre from trees grown in sustainably managed forests.
– Between 1990 and 2010, the UK Papermaking Industry reduced total energy use by 34% per tonne of paper made, and annual emissions of fossil carbon dioxide by 1.6m tonnes or 42%.
– Over 80% of all corrugated cardboard boxes are recycled, giving the corrugated industry the best UK recycling rate of all packaging materials.

For further information or photographs please contact:

Gary Allison
Allott & Associates Ltd
Claro Chambers
42 High Street
Knaresborough
North Yorkshire
HG5 0EQ
Tel: 01423 867264
Fax: 01423 869140
Email: gary@allottandassociates.co.uk
Website: www.allottandassociates.co.uk

or

Andy Barnetson
Director of Packaging Affairs
Confederation of Paper Industries
1 Rivenhall Road
Swindon
Wiltshire
SN5 7BD
Tel: 01793 889602
Email: abarnetson@paper.org.uk
Website: www.paper.org.uk
Twitter: @CorrugatedCPI