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Conagra Brands launches Angie’s BOOMCHICKAPOP Microwave Popcorn in new format

Conagra Brands has introduced BOOMCHICKAPOP Microwave Popcorn in a new format, which supports easy popping and less cleanup.

Angie’s BOOMCHICKAPOP Microwave Popcorn is available in three of the brand’s most popular ready-to-eat flavors – Real Butter, Sea Salt, and Lightly Sweet Kettle Corn – all made with whole grain popcorn, sustainably sourced palm oil, and non-GMO and gluten-free ingredients.

Conagra Brands Sr. Brand Manager Kevin Moses said: “We see great potential for Angie’s BOOMCHICKAPOP to continue growing as we focus on bringing the attributes consumers look to the brand for – flavorful snacks made with real, simple ingredients – into new products and categories.

“With Angie’s BOOMCHICKAPOP Microwave Popcorn, we saw an opportunity to create a new experience for our fans: enjoying a hot, freshly popped bowl of our flavorful popcorn while feeling good about what they’re eating.”

Nearly 50 percent of U.S. households consume microwave popcorn2 and many use it for a variety of different occasions, such as family movie nights, social gatherings, and days spent binge-watching favorite television shows.

The introduction of Angie’s BOOMCHICKAPOP Microwave Popcorn allows the brand to be right there with consumers as they cozy up on the couch with loved ones or entertain guests.

Angie’s BOOMCHICKAPOP Microwave Popcorn stands out in the microwave popcorn aisle not only because of the delicious flavors and colorful packaging that reflect the brand’s live out loud attitude, but also through the ingredients that go into each bag. The Real Butter variety is flavored only with real butter and sea salt, and the Lightly Sweet Kettle Corn variety is sweetened with real cane sugar and monk fruit extract. All three popcorn varieties contain 35 calories per cup, popped.

Consumers will also appreciate the innovative packaging, as Angie’s BOOMCHICKAPOP Microwave Popcorn comes in a “Fresh Pop Bowl” designed for easy popping and less cleanup. Simply pop it in the microwave as instructed and open it to snack on when it’s ready, as the bowl stands up after popping.

Angie’s BOOMCHICKAPOP Microwave Popcorn is now available at retailers nationwide for a suggested retail price of $3.99 for a 4-count carton.

For those that prefer the convenience of ready-to-eat popcorn, Angie’s BOOMCHICKAPOP fans can continue to enjoy the brand’s wide variety of ready-to-eat flavors. These range from classic varieties such as Sea Salt Popcorn and Sweet & Salty Kettle Corn, to more unique flavors like Chile Lime Flavored Popcorn and Cinnamon Roll Drizzled Flavored Kettle Corn.

Source: Company Press Release