British retailer The Co-op Group has revealed its intention to replace polystyrene pizza discs with cardboard for all of its 17 own-branded pizzas as part of implementing packaging recyclability.
The retailer’s objective through this move is to prevent 200 tonnes of waste from going to landfill each year, as reported by Co-operative News.
Manufactured by Stateside, the new cardboard discs are claimed to be around 60% lesser in weight to the ones developed by competitors and are talked of being the lightest discs available in the market.
According to Co-op, the shift to new material would mean that about 450 tonnes of cardboard associated with its pizza packing will be recycled every year.
Co-op environment manager Iain Ferguson has been quoted by the publication to have said: “Pizza discs have been high on our priority list for some time and we’ve been working hard to find the right replacement.
“This change is a major step in our journey to make all of our packaging easy to recycle, and we will be making further announcements on packaging in the months ahead.”
The retailer has prioritized packaging recyclability across its products. While the company revealed at an annual general meeting of its intention to make 100% of its packaging suitable for recycling, an interim target of 80% has been fixed to be achieved by 2020.
As part of that goal, the retailer has decided to make other packaging changes for its food products like moving from black plastic to blue plastic for mushrooms, going for card boxes to pack tomatoes and rolling out a single plastic material for its cooked meat trays.