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Strong feelings about increasing cultural unity and personal commitments to a better environment can be expected to make consumers more receptive to bright, layered colours, contrasted with earthy, neutral tones, according to the 2009 edition of ‘ColorForward’.

This Clariant Masterbatches colour trend analysis and design tool is released annually to help designers and marketing professionals make informed colour choices. A collaborative effort of colour specialists from North and South America, Europe and Asia, it available through Clariant’s global network of ColorWorks design & technology centres.

Each year, the ColorForward team explores global cultural influences and lifestyle trends to gauge their impact on colour directions for future consumer products.

“These colour forecasts are meant to be used as a guide, linking colour preferences and social trends and showing how these relationships impact the path of colour trends,” explains business Manager Carolyn Sedgwick. “ColorForward does not tell you what colour to choose. Rather, its goal is to provide information and inspiration that can be interpreted, adapted and applied to suit individual marketing objectives and product requirements.”


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