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Chivas gives premium scotch a new look in O-I bottle

Chivas Brothers has relaunched its Ballantine’s 12 Year Old scotch whisky in a new 70ml glass bottle designed by Dragon, London and produced by O-I in Alloa.

The new-shaped container will be used internationally, with the design intended to create a unified brand identity that will replace the various packs currently being used. One of the key packs features is the new thick, flat glass base. The new bottle bears a strong similarity to the established Ballantine’s Finest pack, which has a rectangular shape and, the brand owner says, creates a “Ballantine’s family feel”. Removal of the facets which formerly characterised the 12 Year Old creates a sleeker finish, which gives the brand a more contemporary image.”

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Ballantine’s feels the new 12 Year Old scotch bottle’s thick base makes it clear to consumers that it contains a premium whisky