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CCL Label News


The new limited edition of San Benedetto’s Prestige Water will not only appeal to rose fanciers. The "Queen of Flowers" gives the products that certain something that will impress everyone setting eyes on them.

Thanks to the vivid colours and photo-realistic print on the inside of the back labels, the roses shine through the window labels in front so clearly one can almost smell them. Both front and back labels are printed in rotogravure.

By using one of the most elegant flowers for the labels, San Benedetto underlines the high quality and exclusiveness of their products. Choosing CCL’s WashOff technology is once again a clear statement pro sustainability: the traditional Prestige Water as well as the Bibite Softdrinks already carry WashOff Labels by CCL.

The Prestige Water range is mainly designed for the gastronomy segment and comes in four different formats: 025l, 0,5l, 0,75l, 1l.

Furthermore each of the three different variants has it’s own individual rose: the still water "Naturale" has a pink rose, the sparkling waters "Frizzante" and "Leggermente Frizzante" have blue and turquoise roses sprinkled with water drops.

San Benedetto entrusted CCL with the production of the labels as they provide their approved WashOff technology in combination with the best printing results.


The Carlsberg Group is now following the trend of personalized decoration. Six different eye-catching designs trigger the customers desire to collect the whole range. One drink – various editions! There’s something for every taste.

The industrial production of six alternating designs requires high flexibility as well as professional project- and reproduction-management. In addition the bottle shape leads to an intense demand on the distortion process.

The sophisticated machine set-up from Carlsberg was another challenge that needed to be handled. In cooperation with the machine manufacturer CCL found the perfect solution.

Every one of the outstanding designs was visibly upgraded with special treatments such as matte varnish or metallic inks.

The Shrink Sleeves used are created with offset combination printing to provide the necessary flexibility and a high-quality sleeve solution. Moreover, CCL supported the whole application process locally to ensure a smooth functionality.