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Carton collection with class

Crabtree & Evelyn’s new Nursery Trails Collection children’s bath and bodycare products are attractively packaged in litho printed cartons from Boxes Prestige, the company’s sole UK and European folding carton supplier.

The three different cartons, on 450-micron Avanta Ultra, are printed in seven special colours with high gloss varnish to enable the original hand-painted images by British illustrator Alison Jay to be reproduced while keeping the soft pastel effect.

Initial reproduction and proofing was undertaken using both standard and stochastic screens.

Crabtree & Evelyn head of packaging Neil Roberts says: “The final cartons were printed using stochastic screening and a non-standard set to give the colour and softness we were looking for.”