German brewing giant Carlsberg is replacing the plastic wrapping used around its six packs with a technology that glues its cans together.
Carlsberg announced a series of innovations including its new Snap Pack, which is set to reduce plastic waste globally by over 1200 tons per year
The brewer has spent three years to develop the sustainable Snap Pack packaging solution.
As part of its sustainable measures, Carlsberg has also announced other improvements such as usage of Cradle-to-Cradle Certified silver inks on its bottle labels to enhance recyclability.
Carlsberg also used new coating on refillable glass bottles to expand their lifespan, enabling to reduce their environmental footprint
In addition, Carlsberg is using new caps for removing oxygen to make the beer taste fresher for longer time.
Carlsberg said the innovations represent the first of a series of consumer-facing manifestations of its sustainability program, Together Towards Zero, which includes initiatives such as Zero carbon footprint and Zero water waste.
Carlsberg Group CEO Cees ’t Hart said: “It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.”
“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”
Carlsberg has also collaborated with Danish environmental organisation Plastic Change to better implement sustainability measures, and is also working with WWF on sustainable issues and their impact on both the environment and the world’s natural resources.
Carlsberg has also unveiled new version of Copenhagen’s Little Mermaid statue made by using new Snap Pack cans.
WWF Denmark secretary general Bo Øksnebjerg said: “Our wildlife is drowning in plastic – and the problem is unfortunately growing considerably. We therefore need to act now. We need less plastic to end up in nature.”