Braskem, Buhbli Organics and Peel Plastics are collaborating to bring sustainable packaging solution to the retail market.
The companies will use Braskem's I'm green bio-based polyethylene in Himalayan Bath Salts pouch packaging.
Currently, Buhbli Organics bath salts are marketed in around 1,000 Walmart stores in the US. They are stocked in the naturals section of the cosmetics department.
Braskem's I'm green is a green plastic made from sugarcane, which is a renewable source and drop-in biopolymer substitute to conventional polyethylene.
Peel Plastics business development manager Arnoud Prins said: “We are very pleased to support the movement of businesses like Buhbli Organics towards bio-based polyethylene. It shows that brand owners in North America are developing a strategic desire for sustainable packaging."
Braskem's North Americam renewables team member Joe Jankowski said: "Buhbli wanted to move very quickly once they heard about Braskem's I'm greenT Polyethylene through Peel Plastics. We are starting to see a lot of movement towards Green PE in North America.”
Buhbli Organics is a Canadian company that produces organic body care products, while Peel Plastics provides flexible packaging solutions for multiple North American brands.
With 41 industrial plants in Brazil, the US, Germany and Mexico, Braskem produces thermoplastic resins and biopolymers, which can be used in the packaging, automotive, healthcare and construction industries.
Earlier this month, Braskem renewed a long-term agreement with Sojitz Pla-Net to supply green plastic.
Under the deal, Braskem will continue to supply I'm greenT Polyethylene (green plastic), which is a polymer made from renewable feedstock.
Image: Braskem is providing bio-based polyethylene for the pouch of Himalayan Bath Salts. Photo: courtesy of Braskem.