Brook and Whittle Holdings, a manufacturer of premium prime label solutions, has made an investment in Prime Package & Label, a producer of pressure sensitive, shrink sleeve and heat transfer labels.
Terms of the transaction were not revealed. Like Brook & Whittle, Prime Package & Label is exclusively focused on growth-oriented categories of the broader prime label market.
The combination of Brook & Whittle and Prime Package & Label is expected to increase the end market, customer and geographic diversification while maintaining focus on growth.
The investment in Prime will expand Brook & Whittle’s manufacturing footprint from the Northeast to the Midwest and Southeast with facilities in St. Louis and Nashville. Brook and Whittle is owned by private equity firm Snow Phipps Group.
Brook & Whittle chairman and Snow Phipps operating partner Don Sturdivant said: “We are thrilled to partner with Prime and enthusiastic about the opportunities ahead of us.
“Prime exemplifies Brook & Whittle’s acquisition strategy: enhance our organic go-to-market strategy while diversifying our business mix, expanding our national footprint and creating scale advantages that drive further growth.
“Prime increases Brook & Whittle’s presence in personal care and household and provides a Midwestern and Southeastern manufacturing footprint that allows us to serve a larger customer base more effectively.”
Established in 1994 by Mario Gleijeses and Jim Traube, Prime is focused on high-end flexographic printing. Traube will continue to be responsible for Prime’s day-to-day operations and Jay Olendorff will continue in the role of general manager.
Prime co-owner Jim Traube said: “Prime has successfully grown through exceptional customer service, innovation and product quality. This partnership will further enhance that value proposition to customers. We look forward to adding our insights and innovations.
“In particular, I’m excited about Brook & Whittle’s wide web rotogravure capabilities, which will round out our heat transfer and shrink sleeve offerings.”
Snow Phipps managing director Gerald Sheehan said: “We are building a leading label platform focused on growth-oriented categories that provides unique and differentiated products as well as best-in-class service to our customers.
“We will continue to make investments in the business that will drive organic growth along those lines. Additionally, we are focused on acquisitions that enhance the Brook & Whittle platform in both North America and globally.”