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Brandimage’s Influence in Packaging Design Felt Across Store Aisles

Brandimage's Influence in Packaging Design Felt Across Store Aisles

January 2015

Brandimage’s Influence in Packaging Design Felt Across Store Aisles

Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced that its Chicago office has been honored by GDUSA (Graphic Design USA) with five 2014 American Graphic Design Awards recognizing outstanding work and design excellence.

This recognition acknowledges Brandimage’s ability to use design as a tool to create brand meaning and influence consumers across store aisles, whether they are choosing brands in categories ranging from 100% natural ketchup, to frozen vegetables, meals and deserts or snack chips. Design that understands and leverages meaning can incite emotions to tell stories that spur action, gain trust and build equity.

Rob Swan, executive creative director of Brandimage’s Chicago office, said, "At its best design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. Great design ideas tap into human consciousness – they literally make us feel a certain way."

Swan added, "The way that brands invite consumers to feel, trust, and buy – the story they tell is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this at the all-important point of decision – the shelf."

In the Packaging category, Brandimage was awarded Certificates of Excellence for:

Green Giant Steamers, Brand Owner: General Mills

Healthy Choice Dinners, Brand Owner: ConAgra

Hunt’s 100% Natural Ketchup, Brand Owner: ConAgra

Marie Callender’s Pies, Brand Owner: ConAgra

Pepperidge Farm Cracker Chips, Brand Owner: Pepperidge Farm

Swan concluded, "In today’s consumer landscape, you only get one chance to make a first impression – to earn trust and a share of the hard-earned dollar. I’m very proud that we have worked so well with our clients to create meaningful branding that transforms brands from commodities to brands that are requested by name."

To view all 2014 American Design Awards winners, click the following Web site address:

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. For more information visit:


Rob Swan
Executive Creative Director (Chicago)


Jennifer Adams
Trade Media Relations