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Bold toothpaste move

Seaquist Closures has helped Italian company Paglieri Sell System launch, a new toothpaste, by working with bottle maker Agopag to create an unusual pack.

Fructodent is packaged in a tottle topped with one of Seaquist’s standard SimpliSqueeze closures. Paglieri says its “bold move” away from conventional tube and screw-on closures signals its intent to “revolutionise the market”.

The Cottonella closure’s flared profile stands out on shelf and the patented SimpliSqueeze design enhances flow control as the valve cleanly cuts of product flow as soon as the user stops squeezing the pack, keeping the closure clean and preventing build up of dried out product.