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BLUE LID CAPS SUCCESSFUL PRODUCT LAUNCH

BLUE LID CAPS SUCCESSFUL PRODUCT LAUNCH

26 Feb 2015

BLUE LID CAPS SUCCESSFUL PRODUCT LAUNCH

RPC Bebo UK has supplied a 126mm diameter lid in a blue pigment to enhance the branding and on-shelf appeal of a new range of Blue Dragon branded noodle snack pots produced by Symingtons under licence from AB World Foods.

Based on classic Blue Dragon family favourite recipes, the Noodle Pots are aimed at attracting new customers to the snack pot market as well as existing Blue Dragon consumers.

The blue pigmented lids from RPC Bebo were selected in preference to the standard white lid for the pot in order to tie in more closely with the familiar Blue Dragon branding and create greater on-shelf impact and awareness. In addition, the thermoformed polypropylene lids offer a better fit to help maintain product freshness and security.

RPC Bebo UK is also applying a label to the lids after manufacture.

"The new lids look great and have really helped the pot to achieve stand out on-shelf, as well as bringing the product closer to the core Blue Dragon range," comments Finn McConway, Symington’s brand manager.
"We have been delighted with RPC’s contribution to this project, which has helped us to achieve a very successful launch for this new range."

Blue Dragon Noodle Pots are already on shelf in three major UK retailers with more listings planned for 2015

Contact

Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202
E-Mail: RPC@nmpr.co.uk