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Blue Diamond Nut-Thins introduces 2-oz snack bag

Blue Diamond Growers has launched a new 2-oz snack bag to the Nut-Thins product portfolio.

The new bag will be available in three varieties: Sea Salt, Cheddar Cheese and Sriracha. A crispy, crunchy baked rice cracker made with the goodness of California-grown Blue Diamond almonds, the new grab-and-go Nut-Thins are rolling out at select 7-Eleven locations and other convenience stores nationwide.

“Given the evolution of the snacking category and consumer habits, we recognized the demand for on-the-go snacking options,” said Maya Erwin, Director of Brand Marketing for Blue Diamond Growers. “We’re excited to offer consumers a better choice for satisfying their cravings, whether they’re in the supermarket or stopped in a convenience store.”

According to market research, 94 percent of Americans snack at least once per day, while 61 percent of consumers crave portable snacks. When it comes to convenience store shoppers, approximately 50 percent of consumers are in search for healthier options.

The three distinct Nut-Thins flavors appeal to a wide range of consumers looking for better-for-you snacking choices at convenience stores:

Sea Salt: a classic yet satisfyingly savory appeal that’s perfectly suited to any palate.

Cheddar Cheese: one of our most popular flavors, with real cheese complementing each nutty crunch.

Sriracha: our boldest yet, offering a hot bite of sweet chili and garlic.