B&B studio has designed packaging for craft drinks specialist Rocktails’ Citrus Spritz, which is the first lightly sparkling botanical blend in the range.
The company has provided characterful brand identity for Citrus Spritz to present the quality of the drink craft of the steam-distillation process and character of the flavor.
B&B has designed a back label for the bottle that enables to view the botanical blend through the clear glass.
The front portion of the bottle features a diamond-shaped label, as well as tasting notes nod showing the advancement of the spirits industry.
B&B has developed the new packaging for Rocktails based on the creative idea of exquisite combinations.
Rocktail has provided a citrus-based flavour profile with notes of lemon, juniper and grapefruit peel for the first product in a series of botanical blends.
B&B studio creative partner Shaun Bowen said: “Recent growth in the zero-proof market has seen the rise of a discerning consumer seeking more mature botanical flavours rather than copycat alternatives. People like to understand what they are drinking and the story behind it.
“We worked with Rocktails to ensure that every step of the craft journey is communicated in their new identity, from illustrations of the ingredients to the signature of the master distiller and copper tones that nod to the stills used during the distillation process.”
Rocktails founder Chris Yandell said: “B&B has captured this perfectly in the new identity, using the language of alcohol to create a refined brand that communicates the complex and crafted taste experience of our botanical blends.”