UK-based B&B studio has designed new bottle for Firefly’s new juice drinks range called Superfly.
Firefly has collaborated with mixologist Ryan Chetiyawardana to launch Superfly range in new bottle.
The bottle, which features new illustrations with botanical books, will not include a logo on the front. It is said to create intrigue and allure around the new product.
B&B studio has developed new design based on original botanical illustrations and added color and texture to enhance the look of the bottle.
The illustration will appear on front side of the bottle, while pushing the brand name to the back side.
The back of the bottle features ingredients list, which can also be observed on other Firefly range.
Superfly is a new limited edition non-alcoholic cocktail, which is combination of redcurrents, aronia berries and grapefruit with botanicals such as green coffee, angelica, wormwood, kola nut and cascara.
B&B studio creative partner Shaun Bowen said: “It was really brave for Firefly to go down the route we suggested of having an unbranded front of pack.
“For us, it’s not a gimmick – the unique shape of the Firefly bottle is a strong enough equity in itself to represent the brand.”
Firefly Drinks marketing head Sarah Brooks said: “The bold way that B&B chose to tie up our brand with Mr Lyan’s fired our imaginations. It will serve to create a mystery around the brand and spark conversations.”