Compelo Packaging - Latest industry news and analysis is using cookies

ContinueLearn More
Close
Dismiss

BASF introduces new anti-fake technology to tackle counterfeit crop protection products in China

BASF introduces new anti-fake technology to tackle counterfeit crop protection products in China

20 April 2015

BASF introduces new anti-fake technology to tackle counterfeit crop protection products in China

  • Special color additive makes labeling unique and has now been integrated into all key product lines in China
  • Technology helps farmers keep food, feed and fiber safe
  • Next step of BASFs commitment to reduce illegal crop protection market globally

BASF is leading the fight against counterfeiting in the crop protection market by investing in brand new anti-fake technology. In China the company is introducing an innovative product label that features an identification system developed by BASF and a local partner in exclusive collaboration.

This technology will ensure that farmers in China can buy genuine BASF crop protection products. "Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber," said Tracy Wu, Director Business Management Greater China, BASF Crop Protection.

State-of-the-art technology, exclusively developed in collaboration with BASF
The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special
water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.
The technology has already been incorporated into the BASF Cabrio, Cabrio Top, Merivon and Cantus fungicide product
labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be
updated.

Long-term commitment to reduce illegal products in crop protection market
BASFs investment in China is one more milestone in the companys ongoing global fight against counterfeit crop protection products. In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase. The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9% of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture.

Global Communication

BASF Crop Protection
Katharina Fischer
Phone: +49 621 60-27034
katharina.fischer@basf.com

Regional Communication
BASF Crop Protection
Asia Pacific
Marius Rummel
Phone: +65 6398-5019
marius.rummel@basf.com