Sustainable packaging solutions provider Ball has partnered with Unilever to offer lighter weight aerosol packaging.
Unilever's Rexona and Sure antiperspirant cans will use Ball’s advanced ReAl technology.
The recycled content is said to provide increased strength for the newly created metal alloy, helping to reduce the weight by 20%.
According to Ball, the new can enables to reduce carbon footprint by 18% for the 150-milliliter aerosol can used for Unilever's Rexona and Sure antiperspirant compared against standard can.
Ball has agreed to supply Rexona and Sure antiperspirant aluminum aerosol cans for the European market.
Ball provides packaging solutions for beverage, food and household products customers, in addition to aerospace and other technologies and services for the US Government.
Last month, Ball developed new can packaging for Garden Brewery’s craft beer range.
Featuring Ball’s Metal Recycles Forever logo on the packaging, the new 330ml standard aluminum can is produced in five flavors including Citrus IPA, Session Ale, Pale Ale, India Pale Ale and Stout.
Last December, Ball had unveiled plans to cease production at its beverage packaging plant in Reidsville, North Carolina, US in mid-2017.
Commissioned in 1978, the Reidsville plant was acquired by Ball in 1998 as part of the acquisition of Reynolds Metals Company.
Upon ceasing of operations at the plant, Reidsville employees will be eligible to apply for job openings within Ball and will be provided benefits and outplacement services, the company said.
Image: Ball and Unilever have partnered to sustainable aluminum aerosol can to the market. Photo: courtesy of PRNewsFoto / Ball Corporation.