US packaging solutions firm Ball Corporation has launched Dynamark Effect 2.0 and 3.0 printing technology to offer personalization for a particular product packaging.
The technology, capable of converting beverage cans into customized collectibles, draws on the principles of metal science. In all, 24 unique designs could be achieved through a single production run.
While Dynamark Effect 2.0 can lead to large-format lettering, simple images and signatures, the 3.0 version offers a variable printing of two-color, high-resolution images.
Ball Packaging Europe business manager (product) Antti Laakkonen said: "By developing Dynamark Effect, we seized two significant opportunities in the marketplace – the trend toward mass product customization and the need for design adaptations to time-sensitive events like music festivals and sports competitions.
"With Dynamark Effect, we help customers to increase the on-shelf appeal of their product and to drive consumer loyalty through a customizable, cost-efficient process designed for all sizes of steel and aluminum cans."
The Dynamark Effect had its maiden launch as Dynamark Effect 1.0 in 2013. It had set off ‘Share a Coke’ promotional campaign, riding high on its customized printing solutions.Simple, single-color messages served as replacement for the Coca-Cola logo on either metallic color or white base coat .