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Ball develops new can design for Garden Brewery’s craft beer range

US-based Ball has developed new can packaging for Garden Brewery’s craft beer range.

Featuring Ball’s Metal Recycles Forever logo on the packaging, the new 330ml standard aluminum can is produced in five flavors including Citrus IPA, Session Ale, Pale Ale, India Pale Ale and Stout.

Ball said that the brewer is its customers in Croatia to include this logo.

Garden Brewery director David Plant said: “Aimed at a young, urban and outgoing population, we’ve taken the concept of canned craft beer made popular in the US and UK and introduced it to a Croatian audience with a focus on design and innovation.

“We also recognize the environmental credentials of the can over other forms of packaging, with our ‘We Love Cans’ sustainability campaign at the forefront of all brand communication.”

The design of can focuses on strong single colors, geometric shapes and illustrations which depict Croatian landscapes. It also features a matte finish to maintain an authentic, craft feel.

Ball South East Europe sales coordinator Jovan Jovanovic said that the beverage can’s 360° branding potential provides a great platform for craft brewers to communicate their story and passion to customers.

Jovanovic added: “The can is also the perfect packaging format for craft beer; protecting the product during transit, sealing in freshness and taste whilst also being extremely lightweight and chilling the cans faster than other packaging formats such as glass.”

Ball said that the cans for Garden Brewery are produced at its Belgrade plant, Serbia.

In addition to being sold in Croatia, the cans are exported to number of countries including Slovenia, Germany and the UK.