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Avery doubles ThinkThin labels range with thinner film options

Avery Dennison Label and Packaging Materials has introduced seven new thin film and paper products to its ThinkThin portfolio, targeting improved sustainability for premium food labelling applications.

Avery Dennison Label and Packaging Materials has introduced seven new thin film and paper products to its ThinkThin portfolio, targeting improved sustainability for premium food labelling applications.

According to the labelling and packaging materials company, the thinner label material constructions will retain shelf impact for packaged products, in light of “ever stronger demands” for waste reduction and more sustainable products from brand owners.

The new ThinkThin film materials feature Avery Dennison’s innovative S7000 adhesive, which enables high speed production and offers both water-whitening resistance and reduced adhesive bleed.

The extended film family now includes PE LG Top as well as the thinner PP 40 Top, both with top coating and available in clear and white.

“This expanded ThinkThin portfolio has been designed with real-world needs of label converters and brand owners in mind,” says Jan ‘t Hart, product line director at Avery Dennison Label and Packaging Materials.

“Better sustainability credentials are the foundation of the ThinkThin initiative, but our priority remains that of giving customers materials that look great and perform better than ever.”

Jan ‘t Hart adds: “Green does not have to mean ‘second best’ if the technology is right.”