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Rockware Glass has designed and produced a stylish, contemporary look for Interbrew UK’s returnable 180ml Gold Label Barley Wine.

Chris Todd, concept designer at Rockware, was briefed by Interbrew’s Paul Hughes to develop a premium look, while retaining the feel of a barley wine and maintaining filling line performance.

“We looked at several options to re-shape the bottle but chose a classical structure with distinctive eye-catching embossing under the brand’s existing scripted font on the bottle shoulder,” explains Todd.