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AR Packaging plans to buy equity stake in Cypheme

Swedish firm AR Packaging has entered into a strategic partnership to acquire an equity stake in France’s Cypheme for an undisclosed sum.

Cypheme offers an artificial intelligence (AI) powered system that can recognise the printed product's packaging marker with a neural network, using only a cell phone camera. 

The Cypheme technology would enable a fast and easy way, accessible to anyone, anywhere, to verify the authenticity of the products adopting the solution.

As per the partnership, the companies are expected to combine their respective innovative technologies to offer improved anti-counterfeiting options to customers.

AR Packaging has developed a new process to print copy resistant and random security markers combined with inline variable QR codes directly onto the packaging.

The new partnership which combines AR Packaging’s technological concept and Cypheme’s AI-powered technology can bring anti-counterfeiting and traceability features integrated into high efficiency printing processes.

AR Packaging President and CEO Harald Schulz said: “I am pleased to add another new feature to our wide portfolio of innovative packaging solutions in line with our set strategy.

“The FUTECO Security concept offers our customers a unique solution to counterfeiting detection and thereby enables them to achieve competitive and economic advantages in the market place.”

Cypheme CEO Hugo Garcia-Cotte said: “This partnership allows us to boost our technology, giving it new forms that will fit new types of products and new volumes.”

The two companies plan to showcase their new technology during interpack, which will be held in Düsseldorf in Germany between 4-10 May this year.

Recently, AR Packaging’s member company A&R Carton has signed a partnership agreement with Packages Limited, a Lahore, Pakistan-based company. As per the partnership, a cooperation for manufacturing, procurement, sale and marketing in Pakistan for cardboard markets will be established.