Smurfit Kappa has opened a new Experience Centre in Mold, UK, bringing the number of regional centres across Europe to seven.
Smurfit Kappa has opened a new Experience Centre in Mold, UK, bringing the number of regional centres across Europe to seven. It follows the opening in 2012 of the first UK Experience Centre in Yate, south-west England.
The centre gives customers hands-on, real-time insights into how to meet their business needs, and does so "through the relentless implementation of packaging and service innovations".
Working with the Smurfit Kappa team, visitors to the Mold Experience Centre will be able to immerse themselves in the latest insights and experience first-hand the latest in packaging and service innovation. The centre is equipped with state-of-the-art technologies and tools, such as a Virtual Store, a Retail Insight Centre, a Shelf Viewer and a full screen cinema room.