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Alcan lights the fuse

Alcan Packaging Cumbria has been chosen to ignite brand appeal for Food Brands’ Rocket Fuel drink with highly decorative labels.

The energy drink’s bottles are decorated in a metallised polypropylene label which is surface printed in five-colours process flexo, then over-lacquered for high-speed application. The label can also withstand the high temperatures of hot melt adhesives.