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ANL Plastics’ Piramyd® Packaging Remains Sales Booster for Pastry and Conquers new Export Markets


Growth figure expectations were high before the switch to the Piramyd® pack. These expectations have been more than exceeded in leading supermarkets.

The French distribution sector is responding more slowly, but is now, after several positive market studies, also starting to use the Piramyd® concept.

A survey organised by one of the Piramyd® customers indicated that consumers who wouldn’t buy cakes in a supermarket before, now started to consume the products. Some consumers who did buy pre-packed pastry in supermarkets consider the product of a higher quality.


As a result, sales volumes exceed budgeted volumes by double digit figures. Some even indicated that they sell 40 to 50% more. Today ANL Plastics’ most important customer in pastry packaging, Albert Heijn, renewed his contract for several years.

The Piramyd® packaging is a unique combination of an extremely transparent crystal-clear lid with a high-quality folding boxboard bottom. They form a strong structure which offers numerous possibilities compared to standard hinged blister packaging. Components that contribute to the optimal presentation of the products, includes the high visibility of the content, the personalised and attractive presentation through multicoloured offset print, as well as the speed and comfort setting up the boxes and the reclosability. This applies to both refrigerated and frozen products.

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Furthermore, the cardboard base and PET lid can be easily torn apart for separated waste recycling, which makes the pack sustainable as well. The increasing sales figures in various European countries among trendsetting distributors, prove that the unique characteristics of the Piramyd® concept are much appreciated by the end consumer. Also, in the export markets, Piramyd® is considered as an innovative packaging in the world of pastry. High level products are also emerging in Piramyd® boxes in more distant markets like Australia and Russia.

Piramyd® creates a window on the quality of your product, it also continues to manifesting itself as a distinct sales booster in more and more markets.

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