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Rexam’s New Mini-Product Color Collection Cuts Development Time in Half

With the Color Collection, Rexam – the world leader in mini-products – offers customers a powerful new value proposition in today’s era of accelerated launches. The program offers 72 standard colors across three palettes, to ensure the right shade for our Sofistic’s 1ml, Minimist 1ml and Sof’n’touch 1ml launches.

In addition, Rexam’s worldwide single-source supplier capability strongly provides customers with seamless, global support needed their launches.

“We listened carefully to our customers and created a program that allows precise selection of the right color easier – and much faster – than ever before,” said Vinciane Devillers, Junior product manager samplers, Rexam Personal Care. “Here is an unmatched choice of standard colors that speeds the process, encourages creativity and maintains Rexam levels of quality and service.”

Each shade was carefully selected to inspire customers, according to Vinciane Devillers. Presented in a specially-designed and attractive triptych, the Rexam Color Collection includes three palettes. Essentials includes primary colors as well as exciting options such as translucent and neutral. The Fall/Winter and Spring/Summer groupings include seasonally appropriate shades. Every one of the 72 standard colors are presented on injected bottles and decorated with the master batch reference for precise, stress-free ordering and rapid development.

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