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Heinz Picks Robinson for New-Look Honig Pack

The new 1.5L bespoke container and lid, both injection moulded in Polypropylene, were launched in the Continental European market in October.

Traditionally, Honig Foodservice products have been sold in foil-lined board boxes and buckets for the Catering Industry. Heinz marketing and packaging development teams worked closely with Robinson’s designers to produce a concept that was aesthetically pleasing, providing something different at point of sale, and gave an added value to the consumer.

The new pack incorporates Honig branding, a special grip for additional strength and improved handling, and a custom-design tamper evident closure.

A key requirement from Honig was that the pack should be robust enough, with a good reseal, so that it could have a secondary use as a storage container in busy commercial kitchens. Alternatively, the container and lid are fully recyclable.

The new foodservice container and lid are manufactured at Robinson Packaging’s BRC Approved site in Kirkby in Ashfield, near Nottingham, and is filled under Licence by a Dutch Co-Packer.

Commenting on the pack Marcel Keunehof, packaging technologist for Heinz BV said: “Honig are delighted with the look of the new pack, and I have been particularly impressed by Robinson’s concept design and model making capabilities, all of which have been applied to great effect on this project.”