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Wyke Farms goes to consumers for re-branding

Wyke Farms, a cheese producer in the UK, has invited the public to choose the final design for its packaging from three choices for its rebrand.

The three options for the new packaging aim at improving the product’s block branding while retaining its image with a larger visual appeal.

According to the firm, consumer engagement has been sought for a proactive re-branding campaign in what it describes as a step to accept the ‘wisdom of the crowd’.

The new packaging is scheduled to unveil in September, to be supported by print and broadcast campaigns.