Winston Packaging, a folding carton manufacturer based in North Carolina, has invested in a Rapida printing press by KBA, which would be delivered in the fourth quarter of 2012.
The KBA Rapida 106 with a 41" size enables Winston Packaging to work on a larger sheet size of 102cm that it currently works on.
Winston Packaging president and CEO James Gordon described the investment in KBA Rapida 106 press, as the biggest equipment upgrade in the firm’s history.
"In order to keep growing in a very competitive marketplace, we determined that the 106 cm format would be a much better size to compete in the segments that we have targeted. The new larger format is a big deal for us because it helps with some of our existing business and better positions us in our targeted growth segments." added Gordon.
The 106cm press was chosen to replace the earlier version that Winston has been using since 1979, in order to serve the emerging needs of various segments.
According to the firm, the press would deliver faster changeovers and run speeds in addition to advanced color management for greater efficiency, and better positions them with respect to the target growth segments.
Color management remains a critical factor as retail packaging has to stand out for the consumer at the point-of-sale, while the folding carton industry also demands quicker turn cycles, minimum inventory and a competitive price, said the firm.