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Webb deVlam designs new packaging for Bombay Sapphire

Brand strategy and design consultancy Webb deVlam has designed new gift packs for Bombay Sapphire gin brand manufactured by the UK-based Bombay Spirits.

Due to the presence of electroluminescent ink, the new Electro Global Travel Retail pack is illuminated from bottom to top sequentially when picked up. Each animation cycle lasts for 18 seconds and needs to be activated again, according to Packaging Europe.

Webb deVlam developed the ‘Infused With Imagination’ Electro package in partnership with packaging manufacturer in Germany Karl Knauer.

The ink is conducted from the battery available on the base of the pack that uses a mechanical switch that is hidden, to activate it.

Webb deVlam creative director Dominic Burke commenting on the new design said, "We aim to keep raising the bar with each design in this range by using both our expertise and deep understanding of Bombay Sapphire’s core values."