Branding and design agency Bluemarlin has created 2D/3D-packaging design for Vimto Soft Drinks’ Extreme line, which is under licence from the Extreme Sports Company.
The agency crafted new design for the brand’s two initial offerings, Extreme Sport and Extreme Energy, which hit shelves across the UK.
Initially, the agency was required to capture the concept of ‘cool’ within the design, and also to construct one structure within the parameters of PET bottle material that would work for both Extreme products.
Bluemarlin creative director of structure Guy Williams said the rugged structure forms an ergonomic design for the Extreme brand.
"The dynamic wave-like shapes embossed on the bottle’s surface mirror skate ramps, and communicate the rigorous technicality and speed associated with extreme sports," Williams added.