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Vichy Catalán launches mineral water in Ball cans

Spain-based mineral water producer Vichy Catalán has announced the launch of its Vichy Catalán Genuina and Vichy Catalán Limón in new 33cl standard aluminum cans supplied by Ball Packaging Europe.

According to Ball, Vichy Catalán is targeting young consumers with cosmopolitan and healthy lifestyles in the 16 to 35 age group by marketing the brand in new modern packaging.

Ball Packaging Europe sales manager Spain, Portugal & Italy Myriam Galmés said its beverage cans have an image as a cool, lifestyle packaging choice.

"Beverage cans keep their contents cool and fresh for a long time, they are unbreakable and they are very light in weight, making them the ideal container for products designed to provide refreshment any place and any time," Galmés said.

The cans are produced at Ball’s plant in La Ciotat, France.