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Vaseline to launch intensive lip therapy repair balm in new tube format

UK-based skincare brand, Vaseline is launching its new Vaseline intensive lip therapy repair balm in a new tube format during the Autumn/Winter months.

Vaseline brand manager Lauren Brooking said the new tube format, an extension of its portfolio, will provide consumers with the quick and smooth application they require.

"Research found that consumers wanted all year-round protection against harmful UV rays without leaving residue on their lips. We have used our consumer insight to develop Vaseline Intensive Lip Therapy Repair Balm that does just that and more," Brooking said.

The new premium balm contains SPF 20 and a combination of moisturizing properties which include urea, (known for locking in moisture and for restoring skin’s natural condition) and shea butter (to soothe and soften skin).