Pickles producer Van Der Kroon Food Products in the Netherlands has launched its ‘Dutch Tapas’ range including assorted onions and gherkins for home consumers in the new SuperLock container created by RPC Superfos.
The new handy plastic packaging features new design and offers long shelf life for a period of 18 months, helping to reduce waste. The packaging also acts as a vital carrier of information and sends a sign of progress and development to the market.
According to RPC Superfos, Van Der Kroon Food Products has also taken advantage of the design options offered by inmold labeling.
As part of the packaging, the decoration extends beneath the rim, matching those on the container body and lid, which also includes the pickles producer’s 80th anniversary logo. Part of the packaging is also transparent enabling consumers to see the pickles inside.
The new design and the handy size are expected to provide good appeal to the consumers.