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US pouch demand to touch $9 billion in 2016

The demand for pouches in the US is projected to rise 5.1% annually to $8.8bn in 2016, while that of stand-up pouches is expected to increase 7.2% annually to $2bn, according to a research report.

US demand will grow to $8.8 billion by 2016, up from $6.8billion in 2011, which would be driven by pouches’ advantages in sustainability, function and marketing.

The increased use of reclosing and dispensing components will also increase competition between pouches and rigid containers, while stick packs will also experience robust growth, supported by material savings and differentiation.

Consumer perception is also spurring pouch demand in younger generation, and it comes in the face of product advances, like improved barrier structure, and the increasing popularity of pouches that offer self-venting films for steam cooking.

The demand for flat pouches is forecast to increase 4.5% annually to $6.8bn in 2016, as against $5.4bn in 2011, largely fueled by above-average growth in four-side seal pouches.

Four-side seal pouches are increasingly used in the medical and pharmaceutical markets, and in meat, poultry, seafood and cheese packaging, the report observed.