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US microwavable packaging to grow at 9.4% annually till 2016: Study

The market for primary packaging materials for microwavable products, valued at $1.2bn, is estimated to grow at 9.4% a year till 2016.

This was revealed in according to a newly released market research and intelligence report from Allied Development, entitled U.S. Microwaveable Packaging 2012-2016.

The study expects that US annual sales of primary packaging materials for microwavable products will touch nearly $2bn in 2016, according to Packaging Digest.

Primary benefits driving the consumer demand for microwavable food products is time savings and convenience, says the study, and expects the growth to continue beyond 2016.

The growth rate for these products in the US market will be retained, if industry improves the taste and texture of microwaved products and introduces new products that meet the health and fitness concerns of consumers.