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US firm revamps Brainy Baby product line packaging

US-based marketer of childhood learning products, Brainy Brands has launched its new packaging of its Brainy Baby product line.

Brainy Brands said it has revamped its entire product line including toys, games and puzzles by taking a more comprehensive approach to early childhood education and incorporating both modern technology and old-fashioned products that suit every parent and child’s needs.

Brainy Brands CEO John Benfield said the look of the new packaging is consistent across all of the company’s stock-keeping units. The result is a single, clean and contemporary look that communicates the company’s brand equity and message to leverage and differentiate the products.

"This is a very exciting time at the Company and with the new branding in place, we plan to execute a marketing strategy that will help target our audience in a much broader scale," Benfield said.