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University of Virginia partners with MWV to improve resealable product packaging

University of Virginia (U.Va) is partnering with global packaging provider, MeadWestvaco (MWV) to improve resealable product packaging.

MWV is backing the development of a new material for its potential to transform packaging adhesives, which has been invented by Louis Bloomfield, professor and associate chair of the Physics Department in U.Va.’s College of Arts & Sciences.

MWV innovation systems vice president Paul France said the new material when used in packaging could give companies a head start.

"Our consumer research tells us that reclosing packages is one of the top issues for consumers, so we are glad to work with U.Va. Innovation and Dr. Bloomfield to explore the commercial potential of this material for use as a packaging reclosure," France said.

MeadWestvaco is a US-based global packaging company which provides solutions to brands in the health care, beauty and personal care, food, beverage, home and garden, tobacco, and agricultural industries.