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United Biscuits launches crunchies in new packaging

United Biscuits UK (UBUK) has announced the relaunch of its tube shaped Wheat Crunchies range with a new logo and a redesigned pack.

The company said it has increased the size of each individual snack. A new Cheddar & Onion variant has also been introduced to tap into the UK’s taste preferences and all of them are available in handy pack as well as multipack and grab bag formats.

As part of the revamp, the new logo has been designed to communicate the big crunch and drive visibility on shelf.

UBUK Snacks marketing director George Johnston said Wheat Crunchies has a fan base that enjoy the substantial crunch and big flavors the tube shaped snack brand has to offer.

"We’re confident that consumers will love the new bigger product, impactful flavours and the brand re-design all of which will help grow sales," Johnston added.